When someone searches “plumber near me” or “best dentist in Aurora,” Google shows a map with three businesses at the top. Getting into that “Map Pack” is one of the most valuable things a local business can do. Here’s where to start.
Your local SEO checklist
- Claim and complete your Google Business Profile. Fill out every field: categories, hours, services, photos and a description.
- Keep your name, address and phone (NAP) consistent everywhere — your website, Google, Yelp, Facebook and industry directories.
- Ask happy customers for reviews and reply to every review, good or bad.
- Create a page for each core service instead of listing everything on one page.
- Add location pages for the cities you serve, with genuinely useful local information.
- Make your site fast and mobile-friendly. Most local searches happen on phones.
- Add LocalBusiness schema markup so search engines understand who and where you are.
- Post updates and photos to your Google Business Profile regularly.
- Earn local links from chambers of commerce, sponsorships and local news.
- Track calls and form fills, not just rankings, so you know what’s working.
Want help?
Local SEO is a big part of what we do. If you’d like a free review of how your business shows up in search today, get in touch.